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What Is Falling

Privacy & Cookie Policy

How What Is Falling uses data, what stays on your device, and the choices available to players and parents.

Last updated 13 November 2026

On this page

  • 1. Who is responsible and what this policy covers
  • 2. Data used by the game
  • 3. Why we use data
  • 4. Cookies, SDKs and storage on your device
  • 5. Providers, recipients and international processing
  • 6. Retention and security
  • 7. Your rights and deletion requests
  • 8. Children and parents
  • 9. Changes and contact

Your choices at a glance

  • Play without optional tracking. Analytics and crash-report uploads have separate OFF-by-default choices in Settings > Analytics.
  • Adults only: these options are available only after selecting “18 or older”. Under-18, unknown-age and “prefer not to say” users cannot enable them. The age group stays on the device.
  • No gender collection or advertising profiling. Local settings, progress and records work without these options.

1. Who is responsible and what this policy covers

SIA Schtelbe Technologies is the controller for the processing described here. Company registration: 40203529503; VAT: LV40203529503. Postal address: Grostonas iela 19 - 1, Rīga, LV-1013, Latvia. Email: info@schtelbe.com. Phone: +371 223 46 114.

This policy covers What Is Falling on iOS and Android, including the features available in your version. It supplements our company Privacy Policy; this page describes the game's practices. Website forms, maps and browser cookies are not features of the game. Reading this policy does not give consent to analytics.

2. Data used by the game

  • Local storage: preferences, progress, scores, selected cargo, age group and privacy choices. Device backups may preserve app data.
  • Optional Analytics: Google Analytics for Firebase uses an app-instance ID, app/session activity, app version, device model, operating system, language and approximate country/region derived from the network connection. Events describe levels, authored challenge profiles, failures and their categories, retries, mode/cargo choices, shop interactions, settings actions and foreground time on screens. These events do not contain player names, email addresses or friend lists.
  • Optional crash reporting: Firebase Crashlytics processes technical crash/exception traces, app/device details, installation identifiers and game context such as screen, level and mode. Analytics breadcrumbs may accompany reports if both options are enabled. Crash records can exist locally with uploads disabled.
  • Support: your email address, message and information you choose to send us. Do not send passwords, session tokens or unnecessary sensitive information.

This version does not activate online accounts, friends, cloud rankings or platform account linking. It has no advertising SDK or real-money purchase flow. It does not request GPS, camera, microphone or contacts access. Advertising identifiers, Google Signals and advertising personalization are disabled. A pseudonymous installation ID is not anonymous data.

3. Why we use data

Local preferences and progress support the game you request; where necessary personal-data processing is involved, the basis is performance of that service under GDPR Article 6(1)(b). Optional analytics helps assess difficulty, use of features and device compatibility; optional diagnostics helps investigate errors. For these optional purposes we rely on consent under GDPR Article 6(1)(a). Declining does not block gameplay.

Support and necessary protection of the service rely on legitimate interests in answering requests and resolving problems (Article 6(1)(f)), subject to your rights. Processing required by law relies on Article 6(1)(c); necessary handling of legal claims may rely on Article 6(1)(f). The described telemetry is used for measurement and debugging, not personalized advertising. It does not make decisions with legal or similarly significant effects on players.

4. Cookies, SDKs and storage on your device

The native game uses app storage and SDK identifiers rather than browser cookies. Settings > Analytics opens separate analytics and crash-report choices. Turning analytics OFF stops further collection, clears queued game events and resets local Analytics data. Turning crash reports OFF prevents new upload authorization; an upload already in progress may complete. Diagnostic uploads require consent for both the recorded session and the later launch. Enabling diagnostics takes effect for sessions starting after a restart; earlier sessions are not authorized retroactively.

These controls do not erase reports already held by providers. Uninstalling removes local app data subject to device backups; it does not delete server data. See deletion requests below.

Opening this page visits our website. Its Cookie Policy and website cookie settings concern browser storage only. Website consent does not enable game telemetry, or vice versa.

5. Providers, recipients and international processing

Google provides Firebase Analytics and Crashlytics. Our hosting and email providers process website access and support messages; company personnel handling analytics or support can access the relevant information. Disclosures to advisers or authorities may be necessary for legal obligations or claims.

Provider details: Firebase privacy information, Google Privacy Policy and Google Analytics processing terms. Google services can involve processing outside Latvia and the EEA, including the United States. Transfer arrangements are described in the applicable provider terms; contact us for information about safeguards applicable to your data. Google’s terms describe adequacy-based transfer arrangements and Standard Contractual Clauses where applicable; copies and further information are available through the linked terms or from us.

6. Retention and security

The game's GA4 property is configured for 2 months of user and event data retention, with renewal on new activity OFF. This setting does not cover most aggregated standard reports; processing and deletion cycles also apply. It is not a promise that every Google-held record disappears exactly two months after collection.

According to Firebase's retention information, Crashlytics retains crash data and associated identifiers for 90 days before starting removal from live and backup systems. Local reports await an eligible later launch or deletion; denied sessions are discarded through the SDK's pending-report deletion mechanism.

Local preferences remain until reset or app removal, subject to backups. Support messages are kept while needed to handle the request and necessary follow-up; applicable legal obligations or specific claims can require further retention. No transmission or storage system provides an absolute security guarantee.

7. Your rights and deletion requests

Where the GDPR applies, its conditions govern access, correction, erasure, restriction, portability, objection to legitimate-interest processing, and withdrawal of consent. Withdrawal does not invalidate earlier lawful processing. Other mandatory rights depend on the law applicable to you.

Request data deletion

Email info@schtelbe.com with subject “What Is Falling - data deletion”. Specify analytics, crash reports or support records and your platform/approximate dates. While analytics is enabled, Settings > Analytics > Copy data ID can copy its current identifier for your request. It may change after a reset; an email address alone may not identify telemetry. Contact us even if the ID is unavailable. Do not send passwords or authentication tokens.

We may need proportionate information to locate data and verify a request. Rights and lawful retention exceptions apply; uninstalling or resetting an ID is not server deletion. GDPR requests normally require a response within one month, with a permitted extension explained within that month. Other applicable laws may set different deadlines. You can complain to Latvia's Datu valsts inspekcija or your competent authority.

8. Children and parents

The game is intended for all ages. Under-18 and unspecified-age selections keep optional analytics and diagnostic uploads disabled. The game does not offer a verified-parental-consent flow; choosing an age group is not parental verification. The age restriction concerns telemetry, not access to gameplay.

A parent or guardian can contact info@schtelbe.com to ask about, review or request deletion of a child's data and stop further processing, subject to applicable law and proportionate verification. Please report suspected collection contrary to these settings. Children should ask a parent before sending support messages or personal information.

9. Changes and contact

The date above identifies this version. Changes to actual data practices may require an updated notice and, where required, renewed consent before new processing. This policy does not waive statutory rights. The English, Latvian and Russian versions describe the same game configuration.

Contact: info@schtelbe.com or the postal address above.

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